PROMOTION AS A STRATEGIC TOOL OF THE CATEGORY MANAGEMENT

A. D. Mikhaylova

Business Strategies, 2016, issue 12

Abstract: The article deals with the concept of one of the marketing tools - promo , which allows y to generate sales and build long-term relationships with the client , also the author offers some recommendations for the evaluation and increase the promo - efficiency in retail.

Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.strategybusiness.ru/jour/article/viewFile/203/191 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2016:id:203

DOI: 10.17747/2311-7184-2015-12-3

Access Statistics for this article

More articles in Business Strategies from Real Economy Publishing House
Bibliographic data for series maintained by Кузнецов Ð Ð»ÐµÐºÑ ÐµÐ¹ Риколаевич ().