THE EVOLUTION OF NEW PRODUCT LAUNCHING THEORIES

A. R. Khasanov ()

Business Strategies, 2016, issue 1

Abstract: This article describes new product launching theory. The main steps of that theory formation are given – so we can understand who were founders and who become followers.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2016:id:213

DOI: 10.17747/2311-7184-2016-1-6

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