INSIDE ORGANIZATION MARKETING: CACOPHONY OF DEFINITIONS

I. V. Kotlyarevskaya and L. I. Arnautova

Business Strategies, 2016, issue 2

Abstract: The article considers criticism of definitions of inside organization marketing and some concepts closely-related to it such as: personnel marketing, labor force marketing, staff marketing. The article also represents authors’ argumentation of the “inside organization marketing†definition as a managerial activity aimed at meeting the needs of the company’s personnel in labor, proposing transference of the problem of personnel’s development from the competence doctrine to the needs doctrine, meeting consumer requirements of employers as a second subject of labor relations with personnel, staging and forming the process of developing and meeting the needs of personnel in labor, organizational decoration of inside organization marketing in the company for managing personnel on the base of values.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2016:id:218

DOI: 10.17747/2311-7184-2016-2-5

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