DIGITAL MARKETING STRATEGY

M. D. Mogilko

Business Strategies, 2016, issue 5

Abstract: This article presents economic concept of marketing strategy formation in dynamic environment of digital marketing. A model in this article describes formation of optimal strategy based on continuous cycle of determining key success factors: situation analysis – description of factors in SWOT-analysis – determining priorities – formation of product-market strategy leading to increased valuation of a company.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2016:id:239

DOI: 10.17747/2311-7184-2016-5-5

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