STRATEGIC ALLIANCES AS A CRISIS MANAGEMENT TOOL

V. A. Viborniy, A. S. Shevchuk and A. N. Ryakhovskaya

Business Strategies, 2016, issue 5

Abstract: The article investigates the topical issue of improving the stability among Russian entities within strategic alliances. Dynamic environment and ever changing market lead to improvement of crisis management tools and find new methods to prevent financial instability. The author proposes and proves that the strategic alliance is the effective tool of preventing crisis situations in the business by providing entities with crucial resources to adaptation to changes and further development.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2016:id:241

DOI: 10.17747/2311-7184-2016-5-7

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