THE ROLE OF MARKETING IN SHAPING INNOVATION STRATEGY OF THE COMPANY

Dmitrieva A. I

Business Strategies, 2017, issue 1

Abstract: This article discusses the features and problems of advancement of innovations in the market. Analyzes the role of marketing in shaping innovation strategy of the company. In addition, in this article the concept of innovative marketing is discussed and main points are discussed.

Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.strategybusiness.ru/jour/article/viewFile/286/267 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2017:id:286

DOI: 10.17747/2311-7184-2017-1-32-36

Access Statistics for this article

More articles in Business Strategies from Real Economy Publishing House
Bibliographic data for series maintained by Кузнецов Ð Ð»ÐµÐºÑ ÐµÐ¹ Риколаевич ().