APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION

S. V. Aleksa and Y. V. Volodin

Business Strategies, 2017, issue 4

Abstract: Substantial human and financial resources are required for designing and market penetration of the mobile application, which implies the necessity of assessment of the effectiveness of this activity for successful operation on the rapidly developing market. The object of this article is formation of a set of the most relevant tools for assessment of effectiveness of mobile applications development and implementation. Special focus is on the study of mobile applications market, its speciality and tendency in Russia; review of methodology for assessment of effectiveness of mobile applications development and implementation is also present. The most appropriate tools for assessment of effectiveness of mobile applications development and implementation are formed in the thesis.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2017:id:307

DOI: 10.17747/2311-7184-2017-4-15-22

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