BIG DATA – NEW APPROACH TO BUSINESS KNOWLEDGE CREATION

Tatyana Skorochkina

Business Strategies, 2017, issue 5

Abstract: The article is devoted to the topic of creation of business knowledge with usage of new heterogeneous information sources and specific technologies, united under the concept – “big data†. It was analyzed various definitions of the “Big data†term as well as specifics of that particular technology. It was formulated some key differentiations of “Big data†from traditional technologies. Based on that analysis it was made a conclusion regarding the value of this technology for gaining a competitive advantage.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2017:id:317

DOI: 10.17747/2311-7184-2017-5-28-30

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