THE IMPACT OF ELECTRONIC WORD-OF-MOUTH IN TOURISM ON HOTELS’ BUSINESS MODELS TRANSFORMATION

A. V. Popova ()

Business Strategies, 2017, issue 7

Abstract: The topic of consumer engagement in co-creation is actively discussed in the world economic literature. One of the key performance indicators of such engagement are customer loyalty and word-of-mouth. Electronic wordof-mouth influence on business of hotel facilities, which are focused on customer’s impression. This article is devoted to the analysis of the impact of electronic word-of-mouth factors on consumers’ buying decision-making processes and hotels’ business models transformations based on the changed consumer’s role.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2017:id:338

DOI: 10.17747/2311-7184-2017-7-23-26

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