SEARCH TOOLS AND COMPETITOR ANALYSIS IN THE MEDIA BUSINESS

N. V. Mategorin and E. L. VInevskaya

Business Strategies, 2019, issue 1

Abstract: The proposed article is devoted to the study of the main tools for identifying rival enterprises in the market in the field of media-entrepreneurship. The most common methods of competitor analysis are presented.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2019:id:504

DOI: 10.17747/2311-7184-2019-1-24-25

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