SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET

S. Kurichin ()

Business Strategies, 2019, issue 4

Abstract: The article analyzes the Russian market of fitness services in order to form a new package of services for developing segments of the target audience of Moscow fitness clubs. The novelty of the article is, in view of the challenges of the market, to offer up-to-date marketing mix tools to promote the new services of the sports club Enforce.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2019:id:524

DOI: 10.17747/2311-7184-2019-4-11-14

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