THE PRINCIPLES OF THE GOLDEN SECTION, ITS USE IN TRADEMARKS AND BRANDS

S. I. Balov and L. P. Mokrova

Business Strategies, 2019, issue 5

Abstract: The purpose of this article was to research the use of the golden section in logos and trademarks. The whole process of creating a corporate identity for an enterprise also begins with the development of a trademark, also called a logo or emblem. This stage is extremely difficult and responsible, as it must advertise the role of the original business card.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2019:id:533

DOI: 10.17747/2311-7184-2019-5-08-13

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