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V. Z. Budozhapova, S. R. Danilova and Svetlana Azarova ()

Business Strategies, 2019, issue 5

Abstract: Nowadays, competition is becoming tougher, companies have to invent new sales strategies to keep the consumer. At the moment, most corporations use Digital-Marketing to explore the market and attract new customers. In this article we will consider one of the most effective methods of expanding the customer base, namely influencer – marketing. Over the past few years, this technique has taken a leading position among marketers. Companies start conducts successful integration with popular individuals, which mainly leads to higher sales. In our article we will analyze what the essence of this method is, as well as analyze some examples of influencer – marketing that helped companies in promoting their product or service on the market.

Date: 2019
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DOI: 10.17747/2311-7184-2019-5-14-16

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