STRATEGY COMPETITIVE DEVELOPMENT OF THE COMPANY BMW GROUP

A. E. Ershova and A. N. Kuznetsov

Business Strategies, 2019, issue 5

Abstract: This article presents the main strategies for the formation of a competitive advantage of BMW Group in the international arena. The main directions of development in the short-term and long-term strategy are shown. Methods of formation of successful strategy are proved, and the basic elements and the directions entering into the balanced and innovative-developed strategy are shown.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2019:id:537

DOI: 10.17747/2311-7184-2019-5-26-29

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