ANALYSIS OF THE STRUCTURE OF COMPUTER GAMES MARKET IN RUSSIA

Z. A. Markova ()

Business Strategies, 2019, issue 6

Abstract: With the growth of the computer games market, the competitive environment of this industry is rapidly changing. The constant appearance of new players in the market leads to the need to form a new competitive strategy. In this article, the Porter’s Five Forces model is used as a theoretical foundation for analyzing the level of competition and justifying the choice of competitive strategy. Based on the results of the analysis, we proposed an optimal strategy for companies operating in the market of computer games.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2019:id:540

DOI: 10.17747/2311-7184-2019-6-10-13

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