APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"

A. Sh. Galiullina () and V. A. Timofeeva ()

Business Strategies, 2020, vol. 8, issue 1

Abstract: The article describes the characteristics of three basic business development strategies: concentrated growth strategies, integrated growth strategies and diversified growth strategies. The experience of applying the strategy of concentrated growth in the company NIIPP JSC, the methods used by the organization, as well as the results are described. Particular attention is paid to solving problems of finding new market segments through building a positioning map, as well as finding new distribution channels through tender analysis.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2020:id:597

DOI: 10.17747/2311-7184-2020-1-17-21

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