ANALYSIS AND EVALUATION OF THE COMPETITIVE STRATEGY OF THE RUSSIAN TV CHANNEL MATCH TV

A. N. Kuznetsov

Business Strategies, 2020, vol. 8, issue 4

Abstract: There are four areas of competition on Russian television: genre programming, technological innovation, traditional television and the advertising market. Television is a dynamically developing market, which means that it is applicable to use a defensive or offensive strategy. In this article, we will consider and evaluate the potential of the competitive strategy of the publicly available federal TV channel Match-TV.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2020:id:629

DOI: 10.17747/2311-7184-2020-4-102-111

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