BUSINESS TRANSFORMATION STRATEGIES DURING THE COVID-19 PANDEMIC

A. M. Lapshina and M. Y. Anokhina

Business Strategies, 2020, vol. 8, issue 9

Abstract: In the conditions of economic instability caused by the Covid-19 pandemic, the company must be adapted to modern realities in order to maintain its viability during and after the crisis. One form of adaptation is the transformation of existing business models. Covid-19 shows examples of successful company transformations in Russian and world practice, and formulates the rules for choosing a strategy taking into account modern challenges.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2020:id:672

DOI: 10.17747/2311-7184-2020-9-242-245

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