PERSONALIZED DATA AS A TOOL FOR MAXIMIZING THE COMPANY'S PROFIT

K. I. Afanaseva () and O. N. Banderova ()

Business Strategies, 2020, vol. 8, issue 11

Abstract: The article is devoted to the study of the impact of personalized data on the profitability of companies. Personalized data is considered as a resource that allows you to achieve customer loyalty and thereby increase sales, i.e. increase profits. The research considers ways to use personalized data in various fields of activity and identifies the reasons for limitations in using this approach, the most common of which are the lack of qualified personnel, resource consumption and lack of a clear vision of the result. We concluded that it is necessary to use various tools for studying and personalizing customer experience, regardless of the field of activity of the companies in order to maximize the company's profits.

Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.strategybusiness.ru/jour/article/viewFile/687/573 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2020:id:687

DOI: 10.17747/2311-7184-2020-11-291-294

Access Statistics for this article

More articles in Business Strategies from Real Economy Publishing House
Bibliographic data for series maintained by Кузнецов Ð Ð»ÐµÐºÑ ÐµÐ¹ Риколаевич ().