CREATION OF A SUSTAINABLE BRAND AND SUPPORTING MARKETING IN THE ACTIVITIES OF A TOURISM ENTERPRISE

I. M. Pazemov

Business Strategies, 2021, vol. 9, issue 7

Abstract: This article is devoted to the problems of marketing strategy and activities of a tourism enterprise. In the context of the coronavirus pandemic, the tourism sector of the economy is undergoing significant changes. Adequate response of tourism enterprises to these changes is possible thanks to marketing tools, the key of which in these conditions are the creation of a sustainable brand and the use of supportive marketing tools. The article analyzes the relationship between these issues.Â

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2021:id:754

DOI: 10.17747/2311-7184-2021-7-207-209

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