SYSTEMATIZATION OF FACTORS AFFECTING THE DIFFUSION OF TECHNOLOGY IN THE REGIONS

E. A. Mazilov () and V. S. Shiplyuk ()

Business Strategies, 2021, vol. 9, issue 12

Abstract: The article considers and systematizes the main factors influencing the process of diffusion and adoption of technologies and innovations, offers marketing methods to reduce the impact of barriers to the process of diffusion.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2021:id:795

DOI: 10.17747/2311-7184-2021-12-364-368

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