International practice of developing the marketing of territories

A. V. Shishkin (), A. A. Mileshina (), E. M. Azaryan () and D. E. Voziyanov ()

International Trade and Trade Policy, 2023, vol. 8, issue 4

Abstract: The article analyzes international examples of the development of the image of territories and the creation of a city brand, gives marketing recommendations for the development of large and small settlements. Territories need marketing in order for management entities to achieve their goals at various levels. To do this, it is necessary to form a conceptual approach to the marketing of territories. Currently, modern countries, regions and cities need not only to offer a product demanded by the consumer (in our case, territories), but also to attract the attention of their target audience. It is difficult to overestimate the role of territory marketing in today's rapidly changing world. Territorial branding contributes to success in all areas of activity, both large and small settlements. These tools help them develop and give impetus to social change. These tools help to find development opportunities and even give them.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:acl:journl:y:2023:id:566

DOI: 10.21686/2410-7395-2022-3-130-139

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