Forming the Identity of a Regional University as a Tool to Manage Its Competitiveness

O. V. Nedoluzhko (), E. G. Shumik () and O. A. Baturina ()

University Management: Practice and Analysis, 2023, vol. 27, issue 3

Abstract: The concept of identity, originally used in relation to the human personality, comes to be actively applied to various social institutions, including HEIs. Nowadays, the competitive nature of a university’s funding makes a higher education institution’s identity formation a key factor in its competitiveness. Our review of the existing studies shows that at the moment there is a problem of poor knowledge on regional universities’ identity, especially in terms of its external component. The aim of our study is to identify the existing difficulties in regional university’s identity formation and to substantiate the directions for their solution. The methodological basis of our analysis is the theory of organizational identity. The definitions of a regional university and its identity are obtained using the content analysis method. Our classification of Russian universities made it possible to formulate criteria, which make it possible to identify a university beyond any special status. Our analysis of Russian HEIs’ financing shows that such universities face with a lack of funding and, accordingly, with the need to increase competitiveness through the formation of their identity. In the future, this problem will only intensify due to the influence of digitalization, which makes a university’s territorial proximity less important for the enrollees.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.umj.ru/jour/article/viewFile/1698/1194 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:adf:journl:y:2023:id:1698

DOI: 10.15826/umpa.2023.03.025

Access Statistics for this article

More articles in University Management: Practice and Analysis from Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and
Bibliographic data for series maintained by Ð ÐµÐ´Ð°ÐºÑ†Ð¸Ñ ().