Our strategy is a development on the basis of innovation. (Ð n experience of Vladivostok state university of economics and service)

G. I. Lazarev () and G. I. Maltseva ()

University Management: Practice and Analysis, issue 3

Abstract: The article tells about the experience of strategic management at the Vladivostok State University of Economics and Service (VSUES). In its activity the VSUES uses advanced information technologies. In the basis of the marketing policy of the university is the orientation on the needs of the market of educational services and the labour market. The problem of increase of efficiency of studying in the university is solved by means of the optimization of educational process and its management, as well as with the help of introduction of modern technologies of teaching and learning. The mechanism of strategic marketing approach to education, experience of implementation and development of information technologies in all academic processes are considered.

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