THE COMPARATIVE STUDY OF THE HIGHER EDUCATIONAL INSTITUTION CUSTOMERS

T. A. Salimova () and N. Sh. Vatolkina ()

University Management: Practice and Analysis, issue 1

Abstract: The paper outlines the specific features of the main customer groups in higher education including graduate and postgraduate students and their parents, local society, employers and other enterprises. Their comparative characteristics are being discussed such as the place and the role in the relationship with the higher educational institution and the perspectives of the further development, the diversity of needs and demands.

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