UNIVERSITY STAFF LOYALTY AS ONE OF THE KEY FACTORS OF THE UNIVERSITY STRATEGIC PLANNING

O. P. Kovalyova ()

University Management: Practice and Analysis, issue 6

Abstract: People are the most valuable and most unstable resource of the modern university. One of the most crucial managerial challenge is to achieve their loyalty. The focus of this paper is to examine the nature of the university staff loyalty which should be treated as one of the key factors of the university strategic planning.

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