INTEGRATED STRATEGIC ANALYSIS OF TECHNICAL UNIVERSITY ACTIVITIES

E. L. Lukina ()

University Management: Practice and Analysis, issue 5

Abstract: University is identified as state-operated commercial organization, agent of market relations. The paper is looking for ways of more thorough value assessment of educational, research and innovational performance of technical university. Integrated strategic analysis is interpreted as integration of assessment of universitys internal potential, analysis of consumer value of its services and assessment of individual characteristics of rival universities.

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