MARKET APPROACH TO UNIVERSITY REFORMING

S. A. Prokopenko ()

University Management: Practice and Analysis, issue 5

Abstract: Using the principles of marketing conception of activity, the author of this article shows the link between changes that have occurred at higher school, its logistic scheme and need for internal transformations. The article also suggests the method to increase the competitive ability of universities on market, which allows to conduct system transformation of universities structure, based on requirements of competitive environment.

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