Research on the Evaluation Index System of Enterprise's Online Credit in B2C E-commerce

Fangkai Zhang and Zhou Xu

International Journal of Sciences, 2019, vol. 8, issue 06, 117-121

Abstract: Online reputation evaluation is a hot topic in e-commerce research. We analyses the existing problems of enterprise reputation evaluation in the current e-commerce environment from various views, then point out the influencing factors of enterprise online reputation in B2C e-commerce. By analyzing the influencing factors of enterprise reputation in B2C e-commerce environment, we construct three dimensions: financial evaluation, user experience and potential evaluation. Finally, we establish an online reputation evaluation index system for enterprises in B2C e-commerce environment.

Keywords: B2C E-Commerce; Online Reputation Evaluation; Index System (search for similar items in EconPapers)
Date: 2019
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DOI: 10.18483/ijSci.2094

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