Investigating Consumers Preference on Fresh Vegetables in Bangladesh: Best-Worst Scaling Approach

Sarma Pk
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Sarma Pk: BAU Research System (BAURES), Bangladesh Agricultural University, Bangladesh

Agricultural Research & Technology: Open Access Journal, 2020, vol. 24, issue 1, 15-23

Abstract: Safety vegetables are nutritionally essential for our good health, but we are daily fighting against to take Safe and Fresh Vegetables for sake of Good Health due to contamination, adulterations and pesticides residues effects. The aim of the study was to examine the consumers preference for food quality and safety attributes of fresh vegetables by using quality and safety attributes of fresh vegetables using the best-worst scaling technique. The balanced incomplete block design procedure was employed to obtain a total 180 sample from Dhaka and Mymensingh city of Bangladesh. The data were collected through survey monkey software by using the pre-determined structured questionnaire and analyzed by the MaxDiff scaling and multinomial mixed logit regression model

Keywords: open access; Juniper publishers agriculture open access journals; agriculture peer reviewed journals; sustainable agriculture peer reviewed journals; agriculture research journal; agricultural sciences open access journal; open access journals of agriculture; agriculture journals impact factor; agriculture academic journals; agriculture journals by impact factor; agricultural engineering journals; juniper publishers review (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:adp:artoaj:v:24:y:2020:i:1:p:15-23

DOI: 10.19080/ARTOAJ.2020.24.556254

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