The Application of 3D Design Technology to Fashion Retail Research

Eunsoo Baek
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Eunsoo Baek: Department of human Ecology, Cornell University, USA

Current Trends in Fashion Technology & Textile Engineering, 2018, vol. 2, issue 5, 89-91

Abstract: This Abstract article suggests a research methodology of creating 3D virtual stores for research on retail atmospherics. The article reviews the methodological evolution on retail atmospherics, and exemplary research using 3D virtual stores is introduced. Applying lifelike 3D-designed store stimuli to a study is believed to contribute to the rigor of the experiments by enhancing both internal and external validity.

Keywords: fashion technology trends; fashion technology advances; fashion and technology articles; fashion technology books pdf; textile science engineering journal; textile science; open access; juniper publishres; high impact journals; online journals publishers; open access journals list (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:adp:ctftte:v:2:y:2018:i:5:p:89-91

DOI: 10.19080/CTFTTE.2018.02.555597

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