Employing Touristic Advertisement Treatments to Enrich the Visual Identity: A Study on Textile Design for Egyptian Coastal Hotels

Shimaa Salah Sadek Sedek and Nashwa Moustafa Nagy
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Shimaa Salah Sadek Sedek: Department of Advertising, Benha University, Egypt
Nashwa Moustafa Nagy: Spinning, Department of Weaving and Knitting, Benha University, Egypt

Current Trends in Fashion Technology & Textile Engineering, 2019, vol. 5, issue 1, 13-28

Abstract: Tourism is one of the top priorities of the country as a source of national income, Therefore, the State seeks to promote the tourism sector and its infrastructure. This study assumed that the use of graphics treatments for tourism advertising through the textile furnishing of hotels in coastal cities enriches their visual identity. Also, the synchronized presentation of tourism Ads along with specifically designed textile furnishings can play an active role in confirming the hotel distinctive identity.

Keywords: fashion technology trends; fashion technology advances; fashion and technology articles; fashion technology books pdf; textile science engineering journal; textile science; open access; juniper publishres; high impact journals; online journals publishers; open access journals list (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:adp:ctftte:v:5:y:2019:i:1:p:13-28

DOI: 10.19080/CTFTTE.2019.05.555653

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