Digital Innovation in Luxury Heritage Firms

Alessandra Vecchi
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Alessandra Vecchi: Department of Management, University of Bologna, Italy, Fashion Business School, London College of Fashion, University of London Arts, UK

Current Trends in Fashion Technology & Textile Engineering, 2019, vol. 5, issue 3, 86-89

Abstract: This paper explores the implementation of digital innovation strategy by luxury heritage firms through the analysis of dynamic capabilities and organisational ambidexterity. It specifically demonstrates how Swiss luxury heritage watch maker Jaeger-LeCoultre (JLC) has been successful in gradually transforming its traditional business model by successfully implementing a digital innovation strategy based on mass customization.

Keywords: fashion technology trends; fashion technology advances; fashion and technology articles; fashion technology books pdf; textile science engineering journal; textile science; open access; juniper publishres; high impact journals; online journals publishers; open access journals list (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:adp:ctftte:v:5:y:2019:i:3:p:86-89

DOI: 10.19080/CTFTTE.2019.05.555664

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