Understanding International Prices: Customers as Capital
Lukasz A. Drozd and
American Economic Review, 2012, vol. 102, issue 1, 364-95
The article develops a new theory of pricing to market driven by dynamic frictions of building market shares. Our key innovation is a capital theoretic model of marketing in which relations with customers are valuable. We discipline the introduced friction using data on differences between short-run and long-run price elasticity of international trade flows. We show that the model accounts for several pricing "puzzles" of international macroeconomics. (JEL E13, F14, F31, F41, F44, M31)
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Working Paper: Understanding International Prices: Customers as Capital (2010)
Working Paper: Understanding international prices: customers as capital (2008)
Working Paper: Understanding International Prices: Customers as Capital (2007)
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