Multiproduct Search and the Joint Search Effect

Jidong Zhou ()

American Economic Review, 2014, vol. 104, issue 9, 2918-39

Abstract: This paper presents a sequential search model where consumers look for several products from multiproduct firms. Multiproduct search can significantly influence firms' pricing decisions. For example, it can make market prices decrease with search costs. Possible applications of the model are also discussed.

JEL-codes: D11 D43 D83 (search for similar items in EconPapers)
Date: 2014
Note: DOI: 10.1257/aer.104.9.2918
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Citations: View citations in EconPapers (56)

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