The Power of Eye Tracking in Economics Experiments

Joanna Lahey and Douglas Oxley

American Economic Review, 2016, vol. 106, issue 5, 309-13

Abstract: Eye tracking is a technology that tracks eye activity including how long and where a participant is looking. As eye tracking technology has improved and become more affordable its use has expanded. We discuss how to design, implement, and analyze an experiment using this technology to study economic theory. Using our experience fielding an experiment to study hiring decisions we guide the reader through how to choose an eye tracker, concerns with participants and set-up, types of outputs, limitations of eye tracking, data management and data analysis. We conclude with suggestions for combining eye tracking with other measurements.

JEL-codes: C91 (search for similar items in EconPapers)
Date: 2016
Note: DOI: 10.1257/aer.p20161009
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Citations: View citations in EconPapers (25)

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