Economics at your fingertips  

Are Online and Offline Prices Similar? Evidence from Large Multi-channel Retailers

Alberto Cavallo

American Economic Review, 2017, vol. 107, issue 1, 283-303

Abstract: Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices collected offline, where most retail transactions take place. I conduct the first large-scale comparison of prices simultaneously collected from the websites and physical stores of 56 large multi-channel retailers in 10 countries. I find that price levels are identical about 72 percent of the time. Price changes are not synchronized but have similar frequencies and average sizes. These results have implications for national statistical offices, researchers using online data, and anyone interested in the effect of the Internet on retail prices.

JEL-codes: D22 L11 L81 O14 (search for similar items in EconPapers)
Date: 2017
Note: DOI: 10.1257/aer.20160542
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (22) Track citations by RSS feed

Downloads: (external link) (application/pdf) ... 35fbsia3JPjTD9DQ2rac (application/zip) ... Yu1Gkjz1drQSEzwfq7jW (application/pdf) ... avRMjI8INO2UcDY3-62R (application/zip)

Related works:
Working Paper: Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers (2016) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

Access Statistics for this article

American Economic Review is currently edited by Esther Duflo

More articles in American Economic Review from American Economic Association Contact information at EDIRC.
Bibliographic data for series maintained by Michael P. Albert ().

Page updated 2019-06-11
Handle: RePEc:aea:aecrev:v:107:y:2017:i:1:p:283-303