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Role Models or Individual Consulting: The Impact of Personalizing Micro-entrepreneurship Training

Jeanne Lafortune, Julio Riutort and José Tessada

American Economic Journal: Applied Economics, 2018, vol. 10, issue 4, 222-45

Abstract: Using a randomized experiment in Chile we study the impact role models have in the context of a training program for micro-entrepreneurs. We show that being in a group randomly chosen to be visited by a successful alumnus of the program increases household income one year after, mostly due to increased business participation and business income. We also randomized the provision of personalized "consulting sessions" vis-á-vis group sessions, and observe similar effects on income, with the role model intervention being significantly more cost effective and better suited for less experienced businesses.

JEL-codes: J24 L25 L26 M53 O14 O15 (search for similar items in EconPapers)
Date: 2018
Note: DOI: 10.1257/app.20170077
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American Economic Journal: Applied Economics is currently edited by Alexandre Mas

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Handle: RePEc:aea:aejapp:v:10:y:2018:i:4:p:222-45