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Moderate Utility

Junnan He and Paulo Natenzon

American Economic Review: Insights, 2024, vol. 6, issue 2, 176-95

Abstract: Hotelling's and Salop's spatial competition models, as well as nested logit, covariance probit, elimination-by-aspects, and several other well-known discrete choice models, belong to the class of moderate utility models, where binary choices are a function of the ratio between utility difference and a product differentiation index satisfying the properties of a distance metric. We provide a behavioral foundation for this class of models. Our main result establishes that moderate utility has a single, directly testable implication: choice probabilities are moderately transitive. We use our characterization to show how the model achieves a useful compromise between explanatory power and predictive power.

JEL-codes: C25 D11 D91 (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1257/aeri.20230085

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