An Analysis of Demand-based Factors for Broadband Migration

Manit Satitsamitpong (), Tokio Otsuka (), Toshiya Jitsuzumi () and Hitoshi Mitomo ()
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Manit Satitsamitpong: Doctoral Program, Graduate School of Global Information and Telecommunication Studies, Waseda University, Japan
Tokio Otsuka: Institute for Digital Society, Waseda University, Japan
Toshiya Jitsuzumi: Faculty of Economics, Kyushu University, Fukuoka, Japan
Hitoshi Mitomo: Graduate School of Asia-Pacific Studies, Waseda University, Japan

Applied Economics Journal, 2012, vol. 19, issue 2, 1-17

Abstract: This paper explores the factors that influence the users’ decision to migrate from narrowband to broadband services. Data used were obtained from web questionnaire surveys in Japan and the annual Internet User Profile Survey of the National Electronics and Computer Technology Center (NECTEC) in Thailand. The economic, technological and demographic factors were analyzed by using a mixed logit model. The results suggest that price, as a proxy for economic factor, is an important factor in a developing country. In Thai case, lowering the price of broadband services to 50% would increase the probability of the users migrating to broadband by more than 5%. Demographic factors including income, location, and internet experience also contribute to the decision, but their impacts are smaller than that of price. Contrary to previous studies, speed is not a statistically significant factor.

Keywords: broadband; choice probability; mixed logit model; discrete choice model (search for similar items in EconPapers)
JEL-codes: C25 D12 L63 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:aej:apecjn:v:19:y:2012:i:2:p:1-17

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