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Commercial Activity’s Contribution to Sustainable Development by Social Responsability Actions: a Vision of SMEs

Rodica Milena Zaharia (), Alin Stancu, Carmen Stoian and Mihaela Diaconu
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Rodica Milena Zaharia: Academy of Economic Studies, Bucharest, Romania
Alin Stancu: Academy of Economic Studies, Bucharest, Romania
Carmen Stoian: Kent Business School, University of Kent, Canterbury, UK
Mihaela Diaconu: University of Piteşti, Romania

The AMFITEATRU ECONOMIC journal, 2010, vol. 12, issue 27, 155-167

Abstract: This paper reports on a small study concerning the development of the social responsibility concept, in order to reveal how this concept became an important element of the sustainable development. According to this relationship, there are presented the results of a qualitative research among small and middle- sized companies involved in commercial activity in Bucharest, to show the way in which their activities of social responsibility meet the national strategy of sustainable development. The conclusions of this paper support the literature in the field, that underlines the fact that small and middle companies involved in commercial activity are concerned mostly with the way they succeed in achieving the economic objectives, and social responsibility is understood more at a minimal level, that are connected with legal obligations. The way in which the activity of the company meets the demands of a sustainable development represents a diffuse preoccupation, totally subordinated to the objectives of economic performance.

Keywords: sustainable development; small and middle-sized companies with commercial activity; social responsibility; commercial activity (search for similar items in EconPapers)
JEL-codes: M14 O16 D03 L80 (search for similar items in EconPapers)
Date: 2010
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