Research on Consumers’ Self-Protection through a Healthy Diet

Nicolae Istudor (), Raluca Andreea Ion and Irina Elena Petrescu
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Nicolae Istudor: Academy of Economic Studies, Bucharest, Romania
Raluca Andreea Ion: Academy of Economic Studies, Bucharest, Romania

The AMFITEATRU ECONOMIC journal, 2010, vol. 12, issue 28, 436-443

Abstract: The article analyzes consumers’ concern for healthy food, emphasizing the role of the vegetarian diet. Studies on the topic are available world-wide; however, none of these focuses on the role of vegetarian diet within the concern for healthy food, in Romania. In answering this question, a qualitative research was carried out on the customers of a store that sells natural food products and products certified as organic. The results indicate that vegetarian diet has a central role within the wider concern for healthy food, endorsing arguments to support the assertion. Hence, propensities in the consumer concerns to turn to healthier diets were identified, based on a system that diminishes or eliminates meat based diets. The conclusion of the qualitative research is a premise for future development of quantitative research, assessing the dimensions of this phenomenon.

Keywords: healthy food; consumer behaviour; market research; vegetarian diet; eating patterns; organic agro-food products; market strategy (search for similar items in EconPapers)
JEL-codes: M31 Q13 (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:12:y:2010:i:28:p:436-443

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