Business Ontology for Evaluating Corporate Social Responsibility

Ion Smeureanu, Andreea Dioşteanu (), Camelia Delcea and Liviu Cotfas
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Ion Smeureanu: Academy of Economic Studies, Bucharest, Romania
Andreea Dioşteanu: Academy of Economic Studies, Bucharest, Romania
Camelia Delcea: Academy of Economic Studies, Bucharest, Romania
Liviu Cotfas: Academy of Economic Studies, Bucharest, Romania

The AMFITEATRU ECONOMIC journal, 2011, vol. 13, issue 29, 28-42

Abstract: This paper presents a software solution that is developed to automatically classify companies by taking into account their level of social responsibility. The application is based on ontologies and on intelligent agents. In order to obtain the data needed to evaluate companies, we developed a web crawling module that analyzes the company’s website and the documents that are available online such as social responsibility report, mission statement, employment structure, etc. Based on a predefined CSR ontology, the web crawling module extracts the terms that are linked to corporate social responsibility. By taking into account the extracted qualitative data, an intelligent agent, previously trained on a set of companies, computes the qualitative values, which are then included in the classification model based on neural networks. The proposed ontology takes into consideration the guidelines proposed by the “ISO 26000 Standard for Social Responsibility”. Having this model, and being aware of the positive relationship between Corporate Social Responsibility and financial performance, an overall perspective on each company’s activity can be configured, this being useful not only to the company’s creditors, auditors, stockholders, but also to its consumers.

Keywords: corporate social responsibility; ISO 26000 Standard for Social Responsibility; ontology; web crawling; intelligent agent; corporate performance; POS tagging; opinion mining; sentiment analysis (search for similar items in EconPapers)
JEL-codes: L86 M14 (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (4)

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