Social Corporate Responsibility regarding Household Consumer Satisfaction with the Electric Power Supply Services

Maria-Ana Georgescu () and Emilia Herman
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Maria-Ana Georgescu: Universitatea „Petru Maior” din Tîrgu-Mures,

The AMFITEATRU ECONOMIC journal, 2014, vol. 16, issue 35, 123

Abstract: The issue of the practical manifestation of corporate social responsibility towards consumers is highly important to the socio-economic reality in Romania. The present paper is the result of an investigation carried out in this field and it is distinguished by two aspects. The first aspect is its target audience used for research - household consumers of electricity, who can be called vulnerable, captive consumers. The second aspect is the specificity of the electricity market.

Keywords: Corporate social responsibility; the quality of electric power supply services; consumer satisfaction; consumer trust; loyalty (search for similar items in EconPapers)
JEL-codes: D12 L94 M14 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (3)

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