Economics at your fingertips  

Locally Produced Organic Food: Consumer Preferences

Stefan Bojnec, Dacinia Crina Petrescu, Ruxandra Malina Petrescu-Mag and Carmen Valentina Radulescu
Additional contact information
Stefan Bojnec: University of Primorska, Koper, Slovenia
Dacinia Crina Petrescu: Babes-Bolyai University, Cluj-Napoca, Romania
Ruxandra Malina Petrescu-Mag: Babes-Bolyai University, Cluj-Napoca, Romania
Carmen Valentina Radulescu: The Bucharest University of Economic Studies, Bucharest, Romania

The AMFITEATRU ECONOMIC journal, 2019, vol. 21, issue 50, 209

Abstract: Local and organic food production is often linked to geographical identity that drives consumers to buy products due to their intangible attributes such as protection of the environment, support of local communities, and preservation of traditions. The primary objective of this paper was to find out if the Romanian consumers preferred a closer location of organic food production. Research results were based on a random survey, with a sample of 424 people from Romania. Seven variables related to consumer preferences and habits were analyzed through descriptive statistics and by Mann Whitney, Wilcoxon, Kruskal Wallis tests, and Spearman's rank-order correlation coefficient. Three location situations were taken under analysis: local vs. other national locations; national vs. other EU locations; and EU vs. the rest of the world. The results revealed that Romanian consumers were prone to local organic food sources, as long as 65% of them preferred locally produced foods over other national sources. A closer location was also more attractive in the other two tested situations, as follows: 77% of the sample preferred foods from Romania to those from other EU countries and 62% preferred European products to those from the rest of the world. The paper concluded that the promotion of the concept of a closer location could be an unexplored opportunity for those interested in the Romanian market.

Keywords: organic food; local product; consumer preference; Romania. (search for similar items in EconPapers)
JEL-codes: D12 M31 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

More articles in The AMFITEATRU ECONOMIC journal from Academy of Economic Studies - Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Valentin Dumitru ().

Page updated 2019-07-27
Handle: RePEc:aes:amfeco:v:21:y:2019:i:50:p:209