Integration of Circular Economy Principles in Consumer Behaviour for Electrical and Electronic Equipment

Nicolae Istudor, Ionel Dumitru (), Alina Filip, Alin Stancu, Mihai Ioan Ro?ca and Andrei Canda
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Nicolae Istudor: Bucharest University of Economic Studies, Bucharest, Romania
Ionel Dumitru: Bucharest University of Economic Studies, Bucharest, Romania
Alina Filip: Bucharest University of Economic Studies, Bucharest, Romania
Alin Stancu: Bucharest University of Economic Studies, Bucharest, Romania
Mihai Ioan Ro?ca: Bucharest University of Economic Studies, Bucharest, Romania
Andrei Canda: ISense Solutions, Bucharest, Romania

The AMFITEATRU ECONOMIC journal, 2023, vol. 25, issue 62, 48

Abstract: The electrical and electronic equipment market (EEE) is a growing one due to technological developments and innovation. The present paper captures the consumer behaviour regarding the purchase, use, and disposal of these types of equipment in the light of the transition to a circular economy. To illustrate consumer perception and attitudes towards EEE products, we conducted quantitative marketing research on a sample of 1005 urban respondents, representative by gender, age, and size of locality of residence. The research results show a rather rational consumer profile in relation to EEE products, but depending on the category of equipment, their involvement in repair, recycling, or reuse actions is different. There is also a relatively low willingness of Romanian consumers to access second-hand EEE products. The article proves its utility by proposing a set of measures to improve the circularity of EEE products, in which both EEE producers and consumers actively participate.

Keywords: Circular economy; marketing research; consumer behaviour; electrical and electronic equipment; repair; reuse; disposal. (search for similar items in EconPapers)
JEL-codes: M30 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:25:y:2023:i:62:p:48

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