Metaverse Marketing: A Business-To-Business Analysis of Brand Strategies and Generation Z Engagement in the Sports Industry

Saima Hussain, Rizwan Raheem Ahmed, Dalia Streimikiene (), Faheem Bukhari and Justas Streimikis
Additional contact information
Saima Hussain: Karachi School of Business and Leadership, Pakistan
Rizwan Raheem Ahmed: Indus University, Karachi, Pakistan
Dalia Streimikiene: Lithuanian Sports University, Kaunas, Lithuania
Faheem Bukhari: Hult International Business School, London, The United Kingdom
Justas Streimikis: Lithuanian Centre for Social Sciences, Vilnius, Lithuania and University of Economics and Human Science in Warsaw, Poland

The AMFITEATRU ECONOMIC journal, 2025, vol. 27, issue 70, 1091

JEL-codes: L82 M3 O33 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.amfiteatrueconomic.ro/temp/Article_3460.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:27:y:2025:i:70:p:1091

Access Statistics for this article

More articles in The AMFITEATRU ECONOMIC journal from Academy of Economic Studies - Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Valentin Dumitru ().