Facets of Economic and Financial Crisis Impact on Strategic Planning of travel Agencies
Claudia E. Tuclea (),
Dragos C. Vasile,
Andreea F. Schiopu and
Additional contact information
Claudia E. Tuclea: Bucharest University of Economic Studies
Dragos C. Vasile: Bucharest University of Economic Studies
Andreea F. Schiopu: Bucharest University of Economic Studies
Monica Marin: Bucharest University of Economic Studies
Authors registered in the RePEc Author Service: Claudia-Elena Țuclea ()
The AMFITEATRU ECONOMIC journal, 2014, vol. 16, issue Special 8, 1222
The purpose of this paper is to explore the strategic behavior of travel agencies in Romania and their strategy development process before and during the current economic crisis. Using 88 in-depth interviews with Romanian managers of travel agencies of different sizes, we pursued the understanding the extent to which they use strategic management, the role of strategic management on leading travel agencies before and during the crisis, and the changes of their strategic planning process due to the crisis. The research also aims to identify how they perceive the impact of the crisis on the business environment and the behavior of competitors. The findings suggest that, at first, travel agencies followed an informal strategic planning process, with a high emphasis on the short-term objectives given the turbulence of the environment affected by the economic crisis. This turned into a tougher emphasis put on financial and cutting costs measures. The crisis prolonged and the managers rediscovered the role of strategy, trying to find new ways of creating value for the customers, reconsidering the role of competitive advantage. The paper offers an image of strategic management processes of travel agencies and the changes in their strategic direction and behavior as a result of the financial and economic crisis, approaching a well-defined theoretical and practical need.
Keywords: strategy; strategic planning; travel agency; competitive advantage; economic (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:37:y:2014:i:16:p:1222
Access Statistics for this article
More articles in The AMFITEATRU ECONOMIC journal from Academy of Economic Studies - Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Valentin Dumitru ().