Innovative information technologies and their impact on the performance of the entities which activate in the retail industry

Valentin Florentin Dumitru, Gabriel Jinga, Florin Mihai and Aurelia Stefanescu
Additional contact information
Gabriel Jinga: The Bucharest University of Economic Studies
Florin Mihai: The Bucharest University of Economic Studies
Aurelia Stefanescu: The Bucharest University of Economic Studies

The AMFITEATRU ECONOMIC journal, 2015, vol. 17, issue 39, 520

Abstract: The use of innovative information technologies can represent an advantage for the companies in the retail industry. This research is based on the results of an empirical study. The research was built under the auspices of the diffusion of innovations theory. Using the questionnaires collected we could establish correlations between the variables included into three categories (company’s size, the information technologies used for retail, the impact of information technologies on the company) and we developed two original econometric models. The turnover is considered an endogenous variable (underlying the impact of the information technologies on its value) as well as exogenous (the existence of a unique computers network within the company depending on the turnover as a development factor). The models show that there is a negative correlation between the total turnover and the percentage of the turnover obtained through online sales, respectively the existence of a unique computers network is influenced by the existence of the online retail within the company. The conclusions underline the research limits and the necessary future developments.

Keywords: Communication and information technologies; Retail; Diffusion of innovations theory; Empirical study; Econometric models; Endogenous and exogenous variable (search for similar items in EconPapers)
JEL-codes: M15 M41 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.amfiteatrueconomic.ro/temp/Article_2407.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:39:y:2015:i:17:p:520

Access Statistics for this article

More articles in The AMFITEATRU ECONOMIC journal from Academy of Economic Studies - Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Valentin Dumitru ().