Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system

MiklósPakurár (), Sándor Kovács, József Popp and András Vántus
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MiklósPakurár: University of Debrecen,
Sándor Kovács: University of Debrecen,
József Popp: University of Debrecen,
András Vántus: University of Debrecen,

The AMFITEATRU ECONOMIC journal, 2015, vol. 17, issue 39, 676

Abstract: The aim of the research is to investigate the network of local fruit and vegetable products from “farm to fork”, to uncover the hidden processes in traceability and to advise innovations in the retailing system to improve the competitiveness of the sector. Traceability is an ability to track any food that will be consumed throughout the processes of production, processing and distribution. The research investigates what the customer knows about the origin and treatments of purchased products and what further information would satisfy the consumer. The study explores the flow of information amongst the chain members: producers, wholesalers, small-scale retailers, and customers. Based on interviews and questionnaires, regression analysis and ordinal regression procedure were performed. Innovative solutions to make the retailing competitive should be aligned with the precise knowledge of the consumer. The results of the research show that deficiencies in data collection, data erosion, low level of cooperation of supply chain partners, not paying more attention for more detailed information, and inadequate control are the main problems of the traceability in fruit and vegetable chains.

Keywords: retailing; competitiveness; innovation; traceability; local fruit and vegetable supply chain (search for similar items in EconPapers)
JEL-codes: M39 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:39:y:2015:i:17:p:676

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